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Microsoft paying poor actors to fake liking Vista?

I stumbled upon this ad today:

When I clicked it I was sent to the Mojave Experiment website run by Microsoft. The site's mission is simple: prove that Windows Vista is not as bad as we might have heard. I'm wondering three things now:

  • Why do interviewed people look like poor actors to me?
  • Who is going to buy this?
  • How does that fit with selling XP-downgrade CD-ROMs?