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TED 2009: Two talks I'd like to recommend

From the TED talks I just watched I would like to recommend these two:

Barry Schwartz also did "The Paradox of Choice - Why More Is Less" which I stumbled upon and recommended earlier. Both talks stand in strong contrast to Ed Ulbrich's "How Benjamin Button got his face". Something made me watch it but looking backwards I'm wondering what it was and how it was able to trick me.